If you haven't watched "The Goldin Touch" Season 3 on Netflix yet, why should you?

While the third installment of the Goldin team's adventures is easy to dive into on its own, you might want to check out the first two seasons, which provide a delightful depiction of the world of collectibles that contributed to the show's status as a top 10 Netflix hit in many markets.

You may have heard that this season returned to a six-episode format, which has left many fans feeling somewhat dissatisfied, as they wished for more episodes. Additionally, some elements from the earlier seasons, like the live countdown of auctions that added suspense to each grail the team managed to auction off, are noticeably absent. Nonetheless, this season follows a year of record growth in the collectibles industry, and like many major players, Goldin is reaching out globally. This provides an exciting glimpse behind the scenes at the expansions occurring through brand acquisitions and global partnerships.

Additionally, the essence of the show remains as vibrant as ever, capturing the thrill of the chase, showcasing unbelievable grails and collections you won't see anywhere else, and highlighting the sentimental attachments and stories of the collectors.

Now, let's dive into the 5W framework to explore five reasons why you should watch the show:

1. Who is involved?

At the heart of the series is Ken Goldin, a renowned figure in the collectibles world who has transformed a teenage hobby into a global phenomenon. As the founder of Goldin Auctions, Goldin brings decades of experience to the show, highlighting his team of knowledgeable consignment directors and other key members. Season 3 features appearances by notable collectors, influencers like Logan Paul, and a host of celebrities, from athletes to artists, showcasing the expertise and extensive network of professionals and collectors with whom Goldin collaborates. The show excels at highlighting their individual character traits, as each team member and guest brings a unique persona that truly stands out in every episode, making for a colorful experience.

2. When can you watch it?

Right now, Season 3 premiered on Netflix on December 23, 2025, coinciding with a booming collectibles market and an exciting partnership between Goldin Auctions and eBay. This timing places viewers at the forefront of a dynamic cultural moment, making it the perfect opportunity for both seasoned collectors and curious newcomers to dive into the series. We are far from the days of antiques auctions held behind closed doors (which some of us are old enough to remember); collectibles have become alternative assets, and now everyone knows about them and wants to learn more.

3. Why should you watch?

This season is not just about high-end sports memorabilia; it delves into pop culture collectibles, including comics (too little this year for some), film props, and astonishing historical artifacts. It reflects a broader cultural narrative and appeals to a wide audience. With storylines spanning cities like Tokyo, and more, viewers will experience international flair and diverse collectibles that enhance the appeal of the show.

4. What can you expect?

Fans will love the tension-filled negotiations, authentication reveals, and the emotional journeys of consignors. Season 3 expands on its successful formula, providing even more of the unique, sometimes wild moments that occur at Goldin Auctions. With multiple Top 10 placements on Netflix and a Critics Choice Real TV nomination, this season delivers the excitement and narrative depth that collectors crave.

5. Where is it leading the collectibles market?

As Goldin’s auctions continue to break records, including sales of high-value items like the Logan Paul Pikachu Illustrator costing $5.275 million and various six-figure sports cards, viewers will gain insights into the evolving market. The integration of eBay Live allows collectors to engage with the auction process in real time, further enhancing the overall viewing experience and linking the realities of memorabilia collecting with entertainment.

In summary, "King of Collectibles: The Goldin Touch" Season 3 is a must-watch for anyone interested in the fascinating world of collectibles. It combines fast-paced action, rich storytelling, and invaluable insights into a market that is constantly evolving. Don’t miss your chance to see the magic of the "Goldin Touch" unfold on screen! At last, we invite you to share your own experiences about the show in the comments below. We personally didn't want to spoil any of it, but if there were any opinion pieces to be made, we're simply too passionate about collectibles to express anything other than our excitement for a show that captures the uniqueness of this hobby within such a brief production format. There are countless stories and hunts that reflect the genius and empathy of Goldin and his team, as they seek out-of-the-blue items for collectors looking to expand their collections. It's a true bullseye. Our only complaint? We wanted more!